How Are We Diluting The Brand?
Thursday, February 19, 2009 at 06:37AM Eric Rasmussen (Originally posted Wednesday, July 02, 2008 )
What things are we doing to compromise the integrity of our good names?
--*Putting the company logo on whoopee cushions
--*Putting your picture on an ad by Medifast
--*Making sure that whenever people think of your heavy-metal band Krokus, they are also thinking of pre-stressed concrete moldings
--*Making it Scientology approved
--*Giving it the Roman Polanski seal
--*Making sure that the Pepsi product was placed in a very visible place in the film during this heated scene of intense emotion and sexual ultra-violence
--*Having a drink named after you
--*Having a board game named after you
--*Having all your children and a line of cheap chicken grilling devices sold at Wal-Mart named after you
--*Creating many different religious denominations named for your savior, all of whose dogmas are totally at odds with each other
--*If you are Lance Armstrong, just about everything you're doing
--*Writing "U.S. dollar" on it. Especially if it is a U.S. dollar.